It was about 3 years ago, and I was attending my class schedule about analysis of emerging lifestyle, when my great professor decided to show us a video: the launch of 2016 Gucci cruise collection. He explained us that Gucci had named a new Creative Director, and they were about to make a relevant change in the brand identity.
I admit I wasn’t a huge fan of Gucci back then, because of its snobbish design that for so long I’ve been associating with an old-fashioned and boring Italy. I trusted my teacher, and started watching the video.
“James Baldwin said that the artistic image is not intended to represent the thing itself, but, rather, the reality of the force the thing contains. I felt for so long that I wasn’t saying or seeing myself enough in my work and I was holding back. I wanted to create this paracosm that was somewhere I would want to live in and thrive in.”
It’s always curious to observe how diverse cultures continuously influence each others and gravitate towards a never ending motion. In particular, that of Decora has previously been a japanese street style taking inspiration from European high fashion and eventually ended up to inspire european designers and artists in turn. Continue reading “Who are the Harajuku Girls?”
The talk about androgyny as a physical blend between two apparently biologic perspectives, is much more evident if it is identified with the patriarchy’s gradual crumbling away. Therefore we can introduce the argument looking through the eyes of a man towards the evolution of his emancipated clothing. Continue reading “WHOMAN? Youth towards androgyny”
In order to evaluate the meaning of clothing in relation with youth cultures, it is mandatory to clarify some theoretical notions that concern the evolution of fashion towards contemporary consumption, especially referring to a time in which people had no consciousness of what they were wearing, even if there were imposed severe sumptuary laws to maintain well defined boundaries among social classes. Continue reading “DE-GENERATION: towards the end of youth subcultures”
“It made my heart run in circles and overflow / And I was closer than ever to letting go It made my heart run in circles in overdrive /And I was closer than ever to feeling alive” (Tame Impala 2016, Reality in motion)
On the wave of the international convergence, Generation U will not be portrayed as the Fritz Lang prophetic vision, but we will observe the creative as well as unifying impulse that is deriving from the human ability to think universally and act locally, where “DIY” (Do It Yourself, the 21st century Individualism’s manifesto) relies on people’s consciousness about the right of living their own life as they better prefer. Continue reading “about T I M E”