It was about 3 years ago, and I was attending my class schedule about analysis of emerging lifestyle, when my great professor decided to show us a video: the launch of 2016 Gucci cruise collection. He explained us that Gucci had named a new Creative Director, and they were about to make a relevant change in the brand identity.
I admit I wasn’t a huge fan of Gucci back then, because of its snobbish design that for so long I’ve been associating with an old-fashioned and boring Italy. I trusted my teacher, and started watching the video.
Nothing but WOW.
It’s always curious to observe how diverse cultures continuously influence each others and gravitate towards a never ending motion. In particular, that of Decora has previously been a japanese street style taking inspiration from European high fashion and eventually ended up to inspire european designers and artists in turn. Continue reading
In 2003 Fondazione Pitti Discovery dedicates an entire project to Youth, which is presented in an exhibition entitled Continue reading
The talk about androgyny as a physical blend between two apparently biologic perspectives, is much more evident if it is identified with the patriarchy’s gradual crumbling away. Therefore we can introduce the argument looking through the eyes of a man towards the evolution of his emancipated clothing. Continue reading
Trickle Down: Youth Subcultures and Mainstream
“Les Vampires”, Silent Movie Poster (1915, France)
In order to evaluate the meaning of clothing in relation with youth cultures, it is mandatory to clarify some theoretical notions that concern the evolution of fashion towards contemporary consumption, especially referring to a time in which people had no consciousness of what they were wearing, even if there were imposed severe sumptuary laws to maintain well defined boundaries among social classes. Continue reading