Just close your eyes and let your imagination overwhelm your inner self.
It was about 3 years ago, and I was attending my class schedule about analysis of emerging lifestyle, when my great professor decided to show us a video: the launch of 2016 Gucci cruise collection. He explained us that Gucci had named a new Creative Director, and they were about to make a relevant change in the brand identity.
I admit I wasn’t a huge fan of Gucci back then, because of its snobbish design that for so long I’ve been associating with an old-fashioned and boring Italy. I trusted my teacher, and started watching the video.
Nothing but WOW.
“Un eterno presente che capire non sai, l’ultima volta non arriva mai” (CCCP Fedeli alla linea, Per me lo so, 1987)