It was about 3 years ago, and I was attending my class schedule about analysis of emerging lifestyle, when my great professor decided to show us a video: the launch of 2016 Gucci cruise collection. He explained us that Gucci had named a new Creative Director, and they were about to make a relevant change in the brand identity.
I admit I wasn’t a huge fan of Gucci back then, because of its snobbish design that for so long I’ve been associating with an old-fashioned and boring Italy. I trusted my teacher, and started watching the video.
Nothing but WOW.
To be part of any subculture, together with the need of a collective identity there must be a readable dress-code. As it was for the most iconic cultures, such as punk rockers, skinheads, hip hoppers, ravers, beatniks etcetera, clothing plays a fundamental role in the recognition of such tribes. Continue reading
I’ve been studying Fashion for many years, and it happened me to that the more I get involved with the creative process that gives form to always innovative ideas, the more I become sensible to a variety of topics that concern western consumerism and its very considerable amount of clothing waste that companies make every year. Continue reading
The talk about androgyny as a physical blend between two apparently biologic perspectives, is much more evident if it is identified with the patriarchy’s gradual crumbling away. Therefore we can introduce the argument looking through the eyes of a man towards the evolution of his emancipated clothing. Continue reading